At the heart of The Estée Lauder Companies is a passion for creativity and innovation‚ because like our founder, Mrs. Estée Lauder, we believe everyone can be beautiful. Every day, we help millions of people express their individual beauty with superior quality products, continuing the bold, breakthrough efforts of our founder.
By utilizing the latest technologies and understanding and staying ahead of the trends, we create multiple engines of innovation to fuel our brands — from product development to packaging, sampling to selling, marketing to merchandising. We define innovation broadly and design experiences to capture the imagination of consumers wherever they are — at home or at retail stores, online, on mobile or on social media. Delivering meaningful benefits to discerning consumers is what drives innovation across the Company.
