Focus Areas

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Overview

Focus Areas

Today, we continue to develop cause-related efforts around the world and across our brands that are meaningful to customers, partners and employees. We have important corporate and brand initiatives underway in three primary categories: health, environment and education.

Health
The Estée Lauder Companies' Breast Cancer Campaign
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The Estée Lauder Companies' Breast Cancer Campaign

25 years ago, there was no pink ribbon.

Mission:

Support our mission to create a breast cancer-free world.

Snapshot:

  • The Breast Cancer Campaign is The Estée Lauder Companies’ largest corporate philanthropic initiative, and more than $70 million has been raised to fund global research, education and medical services
  • 225 research grants have been funded through BCRF equaling 1,120,000 hours of research
  • 150 million pink ribbons have been distributed at our brands’ beauty counters worldwide
  • More than 1,000 illuminations have taken place around the world to raise awareness for breast cancer and honor those touched by the disease
The Estée Lauder Companies - Breast cancer awareness campaign

How it works:

The Estée Lauder Companies’ Breast Cancer Campaign (formerly known as The Breast Cancer Awareness Campaign) is committed to creating a breast cancer-free world.

Founded in 1992 by the late Evelyn H. Lauder with the launch of the iconic Pink Ribbon, The Breast Cancer Campaign is The Estée Lauder Companies’ largest corporate philanthropic initiative and is active in more than 70 countries.

Read more about The Breast Cancer Campaign.

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Health
M·A·C AIDS Fund
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M·A·C AIDS Fund

"Ending AIDS one lipstick at a time."

Mission:

To serve people of all ages, all races and all sexes affected by HIV and AIDS.

  • More than $430 million raised to date.
  • Global outreach efforts focus on HIV/AIDS prevention, treatment and basic needs.
  • 100% consumer-driven giving model.
  • Grants support innovative programs that deal directly with the most marginalized, stigmatized and underserved victims.

How it works:

M·A·C created VIVA GLAM — a line of lipstick and lipglass products to raise awareness and funds for HIV/AIDS. Every cent of the selling price of VIVA GLAM products is donated to the M·A·C AIDS Fund. M·A·C VIVA GLAM products are promoted through campaigns with provocative, alternative and influential spokespeople who reflect diverse communities.

The M·A·C AIDS Fund is a pioneer in HIV/AIDS funding, providing financial support to organizations working with underserved regions and populations. Recently recognized by Funders Concerned About AIDS as the top corporate giver in the arena, M·A·C AIDS Fund is committed to addressing the link between poverty and HIV/AIDS by supporting organizations around the world that provide a wide range of services to people living with HIV/AIDS.

The M·A·C AIDS Fund is governed by a diverse Board of Directors, including executives of The Estée Lauder Companies and external representatives, all committed to keeping the fund strong, responsive and relevant. John Demsey, Group President, The Estée Lauder Companies., Inc. currently serves as Chairman of the Board.

M·A·C employees are committed to raising money for the M·A·C AIDS Fund through the sale of VIVA GLAM and the efforts of VIVA GLAM Ambassadors. They are also heavily involved in community activities such as:

  • Supporting local HIV/AIDS organizations through AIDS Walks and the M·A·C Team Grants dollars for doers program.
  • Free makeup consultations to people living with HIV/AIDS through the M·A·C Good Spirits program
  • Volunteerism at HIV/AIDS organizations all over the world each year on World AIDS Day

Milestones:

1994

The founders of M·A·C, Frank Angelo and Frank Toskan, banded together with the M·A·C Artists to create the M·A·C AIDS Fund (Canada). This grass roots effort aimed to make a difference in the world through HIV/AIDS community outreach.

1999

The M·A·C Global Foundation was created (after the completion of the acquisition of M·A·C Cosmetics by The Estée Lauder Companies in 1998) and later renamed M·A·C AIDS Fund (2007).

2002

M·A·C Good Spirits program created as a skills-based volunteer program for M·A·C Artists to teach makeup artistry to people living with HIV/AIDS.

2007

M·A·C AIDS Fund reaches $100 million fundraising milestone with programs in 57 countries.

2010

M·A·C becomes top corporate funder globally of HIV/AIDS programs.

2014

The M·A·C Team Grants program is created for employees to raise grant funds for HIV/AIDS organizations by volunteering their time.

2015

VIVA GLAM reaches $400 million through sales in 92 countries.

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Environment
Aveda Earth Month
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Aveda Earth Month

Mission:

To love, celebrate and raise funds to protect people, animals and the environment.

Snapshot:

  • More than $56 million raised to date
  • More than $50 million raised specifically for global and local clean water projects
Aveda - The art and science of pure flower and plant essences

How it Works:

Every April, the Aveda network (Aveda Salons/Spas, dedicated beauty industry professionals, Aveda Institutes, Aveda Experience Centers, Aveda corporate employees and Aveda guests) celebrates Earth Day throughout the entire month to raise funds to protect people, animals and the environment.

Since the campaign began in 1999, the Aveda network has raised more than $56 million for various non-profit organizations focused on environmental issues including saving ancient forests, combatting climate change and protecting endangered species.

2007 marked the first year Aveda began to focus on protecting clean water. More than $50 million has been raised specifically for global and local water projects.

Fundraising is achieved in the following ways:

  • The limited-edition Light the Way™ Candle with all proceeds going directly to one global partner to tackle clean water initiatives worldwide: Global Greengrants Fund, a non-profit organization that channels high-impact grants to grassroots groups seeking to solve pressing environmental problems. Candle proceeds account for $14.7 million of the total $56 million raised, and through the end of 2015 have provided 1,545 grants in 81 countries with more than 817,000 lives impacted!
  • Appointments for Clean WaterSM: Select beauty services, Grassroots Activities and Events held by the Aveda network; raising funds for Local Clean Water Partners
  • The majority of Earth Month fundraising, an incredible $41.3 million of the $56 million, has been raised directly from the grassroots activities and events put together by the global Aveda network of guests, benevolent salon owners, stylists, beauty professionals, Aveda educators, Aveda Institute students and staff, Experience Center retail team members and many, many more. Their passion, creativity and drive are second to none and through their efforts, over 70 local non-profit organizations around the world are able to work to protect clean water issues right in their communities and around the globe.

Milestones:

1978

Aveda was founded with the principles of a commitment to earth and community care.

1989

Aveda becomes the first company to sign Ceres Principles, mobilizing leaders on climate changes and water scarcity.

1992

Aveda’s first in-salon Earth Day event, a precursor to the Earth Month Campaign.

1999

Aveda’s Earth Month Campaign debuts, raising funds for organizations combatting deforestation.

2006

The Light the Way™ candle is launched, with 100% of proceeds donated to Earth Month Partners protecting endangered species. First Light the Way™ candle sales raise $520,000 and Earth Month fundraising reaches $1.5 million.

2007

Aveda partners with Global Greengrants Fund, a leading environmental nonprofit organization, to support grassroots clean water projects around the world.

2013

Aveda Cut-A-Thon wins Guinness World record for the most money raised for charity through haircuts in one day.

2015

Aveda’s Earth Month Campaign reaches $44 million fundraising milestone with $38 million directed to protect clean water projects globally and locally.

2016

Aveda’s Earth Month Campaign celebrates 10 Years of Protecting Clean Water and reaches a cumulative Earth Month $50 million fundraising milestone.

2017

Aveda’s Earth Month Campaign reaches $56 million fundraising milestone with $50 million directed to protect clean water globally and locally.

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HEALTH
Jo Malone London — Shining a Light on Mental Health
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Jo Malone London — Shining a Light on Mental Health

Mission:

Jo Malone London is committed to shining a light on mental health, which affects 1 in 4 adults.* Supporting dedicated projects with inspirational charities. Raising awareness and providing support. Empowering people to recover. Stamping out stigmas, one step at a time. 


How it Works:

Working with dedicated charity partners, Jo Malone London supports specialized programs to help raise awareness of mental health and support those living with the daily challenges and isolation it often brings. 

Through Jo Malone London's work with The Anna Freud National Centre for Children and Families, the brand supports an outreach program across 2,500 schools in the UK, raising awareness of mental health, emotional well-being and prevention through early intervention, openly discussing mental health and helping to identify and address children’s needs at an early age.

Jo Malone London also champions the therapeutic power of gardening through the creation of peaceful, safe havens for recovery. Each Jo Malone Garden is cared for by trainee gardeners who live with the challenges of mental health. The gardens are designed to nourish, nurture and deliver both a sense of community and transferable practical skills. There is an opportunity to gain new qualifications in horticulture, paving the path to long-term employment. Each garden is created to be therapeutic in the short term and life-changing in the long term; a place for trainees to reconnect with themselves as well as family, friends and the wider community.

Jo Malone London's support of mental health began in 2012. To date the brand supports eight charitable projects across the U.K. in London, Edinburgh, Bristol, Liverpool, Birmingham and Manchester. Each project is supported through the sale of Jo Malone London Charity Home Candles.**

The Jo Malone London mission extends to their boutiques, where Jo Malone London stylists regularly volunteer across various projects. In 2016, UK stylists gave over 1,000 hours of their time to help raise awareness of mental health. 

Jo Malone London's support of mental health began in 2012. To date the brand supports eight charitable projects across the U.K. in London, Edinburgh, Bristol, Liverpool, Birmingham and Manchester. Each project is supported through the sale of Jo Malone London Charity Home Candles.**

The Jo Malone London mission extends to their boutiques, where Jo Malone London stylists regularly volunteer across various projects. In 2016, UK stylists gave over 1,000 hours of their time to help raise awareness of mental health. 

* According to a BBC report in February 2016

** For each Charity Home Candle sold in the UK, Jo Malone Limited make a donation equal to 75% of the retail price of £46 (less VAT) to support individuals and families affected by mental health through dedicated projects with inspirational charities. 

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Environment
La Mer Blue Heart
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La Mer Blue Heart

Mission:

Committed to supporting the protection of ocean habitats for generations to come

Overview:

Dr. Max Huber, creator of the legendary Crème de la Mer, developed a deep appreciation for the sea and was inspired by its majesty and extraordinary healing properties.

La Mer Blue Heart

Today, that spirit reminds us that the living ocean has the power to both enchant us and change our lives. La Mer has been committed to supporting ocean conservation for over a decade, and continues to partner with experts and organizations who work to protect ocean habitats. In 2014, La Mer established Blue Heart, a philanthropic global effort to celebrate the ocean and share a deeper understanding of how essential it is to our lives.

La Mer Blue Heart also includes a commitment from employees around the world who participate in local community initiatives such as coastal beach clean ups and artificial coral planting.

To learn more about La Mer Blue Heart please visit www.LaMer.com/BlueHeart.

Milestones:

2005

La Mer partners with Oceana, an international ocean advocacy organization that encourages the preservation of marine life. Highlights of La Mer’s and Oceana’s work include the protection of 16.1 million square miles of seafloor habitat in the North Pacific Ocean, 118 seamounts and pristine coral formations off the coast of Chile, and Leatherback sea turtle habitats off the American shores.

2010

La Mer introduces the first Limited-edition 100ml jar of Crème de la Mer featuring a sea-inspired design. The jar commemorates the brand’s ongoing inspiration from the ocean’s beauty and its goal of raising awareness about the precious blue heart of our planet.

2012

La Mer announces a partnership with National Geographic Society, which leads to supporting the next generation of ocean explorers in their ground-breaking work. Through this partnership, La Mer joins forces with National Geographic Explorer-in-Residence Dr. Sylvia Earle on awareness-generating programming such as special events with opinion leaders from around the world and the creation of cinematic and inspiring content.

2015

To further celebrate the ocean as a source of inspiration, La Mer invites consumers to share their own personal story and connection to the sea through the annual #LaMerBlueHeart campaign and each Monday of the year through #BlueMonday.

2016

La Mer partners with high-profile ocean advocates — filmmakers Philippe and Ashlan Cousteau, actress Elsa Pataky and champion free diver Tomoka Fukuda — on a global brand campaign to encourage consumers around the world to share how the ocean inspires them through #LaMerBlueHeart.

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Environment
Origins Plant-A-Tree Campaign
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Origins Plant-a-Tree

Mission:

Origins is committed to protecting the planet through tree planting efforts around the globe

Snapshot:

  • In 2009, Origins launched its Plant-a-Tree program in partnership with American Forests’ Global ReLeaf™ to aid reforestation projects around the world
  • Through Plant-A-Tree program and partnerships with local organizations, Origins has planted over 750,000 trees (and counting) globally to-date.
Origins

Overview:

As a brand deeply rooted in nature, Origins has long been committed to giving back to the planet. In 2009, Origins debuted the Plant-A-Tree program in partnership with American Forests’ Global ReLeaf™ to aid reforestation efforts around the world. Origins tree planting initiatives aim to restore areas damaged by wildfires and natural disasters – these greening efforts help to keep our air and water clean, reduce air pollution, offset the effects of greenhouse gases and absorb gaseous pollutants.  Additionally, rather than just plant seeds, Plant-A-Tree specifically plants saplings; an integral part of the program is to make sure all saplings planted receive maintenance and care to reach tree maturity.

Throughout the year, Origins offers consumers limited-edition items to encourage them to give back to the environment – for every item sold or gifted, Origins plants a tree in a specific area of need.

Milestones:

2017

China: Origins supported the reforestation of the Fujian Province Mangroves, which are unique and essential forest ecosystems that provide critical habitat and protect nearby communities from coastal hazards.

Montana: Whitebark pines were planted in acres of wildfire-damaged areas in Beaverhead-Deerlodge National Forest; whitebark pine is a keystone species and is crucial to wildlife such as elk, deer as well as the endangered grizzly bear.

2016

Philippines: Origins continued to plant mangrove trees to help restore lands and ecosystems that had been depleted by commercial shrimp and fish-farming. 

California: Origins helped plant trees in megafire affected parts of Klamath National Forest to protect the watershed tributaries of the Salmon River in order to help restore habitat for many aquatic and bird species, including the threatened northern spotted owl.

 

2015

Haiti: Trees were planted to help reforest the village of Chermaitre to help support crop growth and provide clean drinking water for its people.

 

Philippines: Origins planted mangrove trees, which help support local ecosystems and absorb substantial measures of carbon — which is crucial to helping slow climate change.


2014

Mexico: Origins supported the planting of more than 200 acres of trees to help provide a winter home for migrating Monarch butterflies, which are crucial to the North American ecosystem.

2013

Florida: Longleaf pines were planted in wildfire-damaged areas of Osceola National Forest to provide habitat for the at-risk gopher tortoise.

2012

Montana + Idaho: Origins planted ponderosa pines to help bolster Bitterroot National Forest’s watershed protection, provide habitat for its wildlife and restore recreation areas that were damaged in forest fires.

Oregon: The Douglas firs we helped plant throughout Willamette National Forest have provided habitat for threatened species such as the northern spotted owl and the bald eagle.

2011

Republic of Ghana: We plant trees in Ghana, where we sustainably harvest Anogeissus, the key ingredient in the potent Origins Plantscription Anti-aging collection.

2010

Michigan: Trees planted helped reforest Huron-Manistee National Forests and provide habitat restoration for the Kirtland’s warbler, an endangered songbird species.

2009

Oregon: Origins supported the Deschutes River Basin project to help restore compromised riparian habitat to protect native fish stocks and water quality.

Minnesota: Planted red, white and Jack pine in an area of Superior National Forest ravaged by wildfire.

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Education
The Estée Lauder Companies Girls' Education Initiative
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The Estée Lauder Companies Girls' Education Initiative

Mission:

To help girls worldwide acquire the necessary tools and skills to become healthy and productive adults; to effect lasting change for themselves, their families, and their communities; and to break the cycle of poverty.

Snapshot:

  • Launched pilot program in FY2016
  • Deployed corporate grants across 11 global cities and communities
  • Funded 13 local grassroots organizations
  • Served over 100,000 children globally

How It Works:

Educating a girl has a multiplying effect. As a growing body of research shows, more educated women tend to be healthier, participate more in the formal labor market, earn more income, and provide better health care and education to their children. However as of 2013, an estimated 31 million girls of primary school age and 32 million girls of lower secondary school age remained out of school.

To serve this global need, The Estée Lauder Companies launched a pilot initiative in FY2016, providing corporate funds and resources to support education programs across 11 global cities and communities. The Estée Lauder Companies Initiative for Girls’ Education takes a holistic, wrap-around approach by supporting local grassroots organizations that address education from the ground up, in tandem with health, counseling, out-of-school tutoring, extracurricular activities, social support, family support, life-skills training, entrepreneurial skills-building, and mentorship.

Target populations include many of the world’s most marginalized girls and children, including those who are refugees, orphaned, living in slums, or suffering from neglect or violence; additionally, the Company also seeks to reach boys in local communities alongside the girls, recognizing and embracing the strong belief that that to change the world for girls, the world must also be changed for their peers, the boys. The Company remains committed to expanding and deepening The Estée Lauder Companies Initiative for Girls’ Education over time, to help more children around the world reach for their fullest potential.

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View our initiatives in action

Aveda Earth Month

This Earth Month, learn more about how Aveda’s Light the Way Candle helped bring clean water to the people of Gomba, Uganda.

The Breast Cancer Campaign

On the 25th Anniversary of The Campaign, The Estée Lauder Companies’ global commitment is stronger than ever. It’s time to end breast cancer.

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The Estée Lauder Companies' Focus Areas

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